When our social media manager came to me to add visuals to this ambassador's wild story, the wheels immediately began to turn. Animatics I have seen online of clips from my favorite podcasts came to mind. The punchy, keyframe-focused style was perfect for the story and the time limit. Sportsman's Pride is a serious, professional brand focused on working dogs. With this post, I wanted to create something more humorous that our followers would share with friends and in family group chats. This strategy proved successful as we currently have over 11,000 likes and over 1,200 shares on this post.

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